Bombardier Sees Growth Potential in South America Bizav

Bombardier holds nearly 30% of the business jet market share in South America, accounting for 650 of the 2,200 jets there, according to Bombardier v-p Michael Anckner. “Brazil is the country that drives the region,” he told AIN, pointing to increasing numbers of high-net-worth residents.

In June, Bombardier brought two aircraft—a Challenger 3500 and Global 7500—to the 2025 Catarina Aviation Show in São Paulo. The super-midsize Challenger can reach the U.S. or Europe in one stop from Brazil, while the ultra-long-range Global—which from São Paulo can reach Dubai or Australia in a single hop—has been well received.

Anckner emphasized that Bombardier’s strength lies in having “a broad product range which can fit customer needs,” whatever they are. The manufacturer will expand this portfolio with the service entry of the Global 8000 later .

Aircraft purchases “are typically about business growth,” Anckner said. “We see customers move up as their business expands.” He identified agribusiness as the sector that has shown the largest growth in Brazil over the last decade, though he noted that “it is not necessarily our largest sector.”

Support for Bombardier aircraft in Brazil is handled by MAGA Aviation, which has been Bombardier’s “partner of many years. We’re very happy with how they treat our customers.” MAGA operates facilities at São Paulo Catarina International Executive Airport (SBJH), where the Catarina Show was held in early June. While some customers prefer Bombardier’s Miami Opa Locka Executive Airport (KOPF) repair center, Anckner noted that Bombardier has five other maintenance centers in the region.

Bombardier is not exhibiting this week at LABACE and hasn’t participated in this show for the past four years, but it has been at Catarina for the last two. Anckner finds that the Catarina Aviation Show “has higher quality visitors,” including soccer player Cristiano Ronaldo, who made an appearance on the first day of the show.