Air charter broker P3 Jets, formerly known as PorterJets, has officially relaunched with a new name, brand identity, and expanded suite of services tailored for integrated luxury travel experiences across air, land, and sea.
As part of the relaunch, P3 Jets has introduced several additional offerings. Jet card clients can now access personalized itinerary planning, on-demand ground transportation, and private yacht charters. A newly expanded lifestyle design team can handle end-to-end trip planning for high-net-worth travelers, while a redesigned website includes a private jet card comparison tool.
The Nashville-based company said the rebrand responds to growing client demand for seamless, all-encompassing travel. “We’ve entered a pivotal stage in our evolution,” said founder and CEO Dan Naaman. “Our new name…more accurately represents the full scope of what we now offer across air, land, and sea.”
Launched as PorterJets in 2024, the company reported more than 625 brokered charter flights ahead of its formal public debut in November. It began offering flight arrangements with Part 135 and 121 operators, arranging aircraft sales, and providing ground transfer, yacht, and local experience coordination.
“This isn’t just a rebrand; it’s a repositioning,” said Joe Naaman, chief strategy, finance, and operations officer. “Travelers expect seamless experiences…P3 Jets is built to meet that demand.”
The company is also expanding its partner ecosystem. Recent collaborations include The Ben, a waterfront hotel in West Palm Beach, Florida; Autograph Collection; and PorterYachts, P3’s private yacht charter division. Additional partnerships will offer clients curated access to golf trips, safaris, and exclusive adventure travel through its luxury trip design service.