Apcela Adds Financing, Field Marketing for Top Dealers

Apcela ATG, developer and operator of the former SmartSky air-to-ground connectivity network, is offering new incentives and marketing support for dealers selling Apcela systems.

“We’re seeing incredible data rates,” said CEO Mark Casey after the Apcela network was relaunched last year, and customers are experiencing high-speed broadband connectivity throughout its nationwide U.S. coverage area. “We’re not even using all the [system’s] capacity.”

Under the expanded Sign & Fly financing program, Apcela is underwriting 4% loans for dealers to incentivize customers to upgrade to an Apcela One or Dual system while having other work done, such as interior refurbishment and paint. At this week’s AEA Convention, Apcela highlighted dealer Elliott Aviation, which used the Sign & Fly program for customer ENG Aviation. The job included paint and interior refurbishment of two Cessna Citation Excels and installation of the Apcela One system. “For ENG, the financing structure removed a major barrier to upgrading its in-flight connectivity,” according to Apcela.

“Apcela’s Sign & Fly financing covered the full cost of the One ATG system and installation, which made the Wi-Fi upgrade a no-brainer,” said Steve Hofmann, president of ENG Aviation. “When you can fold that into a broader aircraft project without a major upfront expense, it is an easy decision.”

The Apcela Xtreme Xperience 2026 Tour is a field co-marketing program designed for premier dealers to bring potential customers to events where they can learn more about Apcela while enjoying a racetrack driving experience. Xtreme Xperience arranges events for Apcela dealers’ customers to drive Porsches, Lamborghinis, and Ferraris on race tracks.

“It’s an opportunity to get 10 to 15 customers or prospects out of the office to drive a nice car on a track with a professional driver,” Casey said. “It creates a high-touch sales engagement.”

“AEA Dallas is a great venue for us to showcase how Apcela is helping our dealers bring more value to the market,” he said. “By expanding Sign & Fly to support avionics and interior work alongside connectivity, and by investing further in our premier dealers, we’re making it easier for operators to move forward with meaningful aircraft upgrades.”