KlasJet Muses Nordic and Italian Market Approaches

Reflecting on her two-year tenure as KlasJet sales and development manager, Valeria Prilipko has highlighted that as business aviation remains “steadily growing both in scale and reach,” regional differences in client expectations remain.

Although the Lithuanian charter airline and Avia Solutions Group subsidiary is headquartered in Vilnius, Lithuania, Prilipko’s main focus is on what she highlights as the two “very different markets” of Italy and Scandinavia. While she believes clients from the former “tend to prioritize clear, structured communication and a well-organized flight process,” Italian customers “tend to place greater value on strong relationships and require a more personal approach to business.”

This client-facing relationship is reflected in exchanges with brokers, she continues. Whereas Nordic connections typically take longer to establish “very strong and lasting” trust, “Italian clients are often more open, expressive, and relationship-driven from the outset,” she says. In operational terms, this means Italian clients are more likely to change their final destination “several times before a flight…so you could say that Italy requires a different level of adaptability and a more dynamic way of working,” she concluded.

Nevertheless, in a field that is “constantly evolving and developing,” client expectations continue to mature regardless of location. This includes the onboard experience. “In 2024, having Wi-Fi on board an aircraft was still relatively rare, while in 2026 it became a standard feature,” Prilipko explained.