Elevate Jet Introduces AI Pricing Engine for Charter

Elevate Jet has launched Ruby, a proprietary AI pricing engine that the New York-based charter operator says is trained on 30 years of flight data from hundreds of thousands of hours of charter operations.

The system, which Elevate Jet describes as an AI agent, generates real-time pricing across all aircraft types and itineraries. According to the company, Ruby prices charters at rates up to 15% below major competitors, with pricing visible on its website and app without requiring a quote request.

Beyond pricing, Ruby oversees a proprietary flight-grading system that evaluates the operational details of each charter, including pilot and crew performance, FBO service quality, cabin condition, and aircraft sourcing. The system also retains passenger preferences, such as catering selections, dietary restrictions, and onboard amenities.

Ruby was developed using operational data from Elevate Jet’s charter work, which has included complex itineraries for professional sports teams, music tours, and corporate clients. The system refines its pricing model with each completed flight.

“Every booking makes it more intelligent, and every flight improves it,” said Elevate Jet chief technology officer Jennifer Wimberly. “As a result, Elevate Jet is able to ensure that the best version of the agent is always the one our clients are using right now.”