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The Formula 1 motor racing group has appointed Flexjet as its official private aviation supplier. Announced late last week, the partnership was launched at the British Grand Prix race this past weekend at the Silverstone track.
Under the agreement, Flexjet will market private flights to racing teams, VIPs, and industry executives for Formula 1’s global race locations across multiple continents. The company said flights will be operated using sustainable aviation fuel where available, with book-and-claim arrangements also offered to clients.
According to Flexjet, its fractional aircraft owners will receive special hospitality and behind-the-scenes experiences at various Formula 1 races as part of the company’s Red Label offering. The partners will share digital content with their customers and stakeholders.
“This is a natural alignment of two worlds in which both luxury aircraft and fast cars require absolute precision and flawless coordination to achieve success,” said Flexjet chairman Kenn Ricci. “As we look to the future alongside our partners at LVMH, cementing our longstanding ties with the world of motor racing allows us to deliver unparalleled, ultra-luxury experiences, both on the ground and in the air.”