SC Aviation Acquires Wisconsin’s Heartland Aviation

SC Aviation, a wholly owned affiliate of Colony Brands, has purchased Heartland Aviation, expanding both Wisconsin companies’ aircraft charter, management, and maintenance services across the U.S. upper Midwest. SC Aviation is based in Janesville, while Heartland’s headquarters are in Eau Claire.

Following the acquisition, SC Aviation plans to expand by adding more aircraft in Eau Claire. The SC Aviation fleet includes Bombardier Challenger 300/350s; Dassault Falcon 2000s and a 7X; and Hawker 750s, 800s, and 850s. 

“We’re excited to welcome Heartland Aviation’s team and customers into the SC Aviation family,” said v-p and general manager Adam Singer. “Heartland Aviation has built a strong reputation in the Eau Claire region, and this acquisition allows us to combine that local expertise with SC Aviation’s resources and network to better serve our customers throughout the upper Midwest.”

“Heartland Aviation has been built on relationships, and when I looked at who could give this operation the best platform to grow, SC Aviation was the clear answer,” said Nick Fancher, president and CEO of Heartland Aviation. “We share the same commitment to doing things right and the same vision for what aviation in this region can become. I am proud of what this team has built, and I look forward to continuing to work with SC Aviation to grow and expand.”