MRO company Cadorath (Booth 7106) is adding T53 repair work to its portfolio. Cadorath was approved by Honeywell as an authorized component repair facility for T53 engine components. With its new authorization, Cadorath’s facilities in Winnipeg, Canada, and Lafayette, Louisiana can now provide repair, overhaul and other services for the engine. Cadorath’s Honeywell authorization extends worldwide.
The company also during Heli-Expo unveiled its new branding, including a new website and logo. Canadian brand and digital agency Think.Shift worked with Cadorath employees for 18 months in order to build a brand identity that reflects the company’s values. According to Cadorath CEO Gerry Cadorath, the new tagline “MOREUPTIME” demonstrates the company’s goal to keep current and future customers productive. The company’s new website focuses on Cadorath’s digital marketing and online presence in the aviation, agriculture, oil and gas, mining and industrial sectors.
“The project included numerous discovery conferences with all employees to harness how we see ourselves,” said Cadorath’s senior v-p David Haines. “The core belief we maintained through the entire process was commitment to project a brand identity which directly reflected what all employees believe and value in this organization."